A beautiful luxury property brochure design by Charles Roberts Studios. The brochure was commissioned by a developer of high quality homes and the design was created to complement and reflect the attention to detail in the craftsmanship of the construction.
The site was originally occupied by a public house called the Ye Olde Harrow. Planning permission was granted to replace the derelict building with four detached houses and a contemporary style bungalow. The properties were each individually designed and had a particularly high specification. In order to reflect the quality of the workmanship and high value of the materials used in the construction a property marketing communications where required of exceptional quality.
The process starts with establishing a brand for the property development. The branding has to create desire, add value and helps to sell the development off plan. Our starting point is the development name and a site logo. We research the local area, discover any interesting historical facts and landmarks. In this case it was decided to draw on the historical nature of the site by calling it Olde Harrow Place.
CGI’s created for the development by Charles Roberts Studios
Charles Roberts Studios presented the client with a number of cover designs for the property brochure. Computer generated images (CGI’s) were created by our team of each individual house type with their completion timed to coincide with the delivery of the brochure and graphic design elements. Our studio crafted the enticing copy and our illustrators created individual floor plans for each property. A professional photographer was used for glossy and sensual imagery of the local area points of interest. In this case it was the River Thames.
Location maps and an aerial site plan were also created. The cover was made from a heavy art board and embossed with the logo and given a spot UV finish to highlight the name. The inside pages were made from high quality paper normally used for making art prints.
Each property brochure designed and produced by Charles Roberts Studios is as unique as the homes that they are designed to sell. If you are looking to sell your property development off plan then we have the perfect marketing communications solution for you.
Contact us to see how we can help you with your property marketing today.