A lovely property brochure design for one of the largest house builders in the UK. The brief from the client was to create a property brochure design that would work with their new corporate identity and yet be unique to each new property development.
The solution was to create a house style that adhered strictly to the client’s corporate guidelines but featured a unique cover design. The cover design of this particular property brochure uses an abstract illustration that references the leafy and verdant location of the site. Inside, Charles Roberts Studios created computer generated images of each of the house types as well as all the floor plans and location maps. We also researched the area and created prose that would sell the location to people who where unfamiliar with the area.
The brochure also featured beautiful internal photography of past developments by the client that conveys an aspirational lifestyle.
The final result was a property brochure that succeeded in creating a feeling that this was a bespoke property development but one built by a large, trustworthy, house builder.