Property marketing brochure design for a luxury barn conversion under construction at Cliveden in Berkshire.
Property Marketing Brochure Design
Charles Roberts Studios designed and produced a beautiful case bound brochure for this spectacular new development in Berkshire. This high-end barn conversion is targeted at the ‘super-prime’ house market and needed a superior property marketing solution to reflect the quality of the development. A casebound or book was the perfect solution. It not only gives an immediate feeling of luxury and quality but also allowed enough space to give the property a full description. At no point was there a compromise. Stunning photography was commissioned from a specialist property photographer and high quality paper and inks, usually used for art prints, were used in the production of this luxury property brochure.
As the project was completely different to anything previously built, it was extremely difficult to communicate the vision of the client to a potential purchaser. Using a series of computer generated images (CGI’s), created by Charles Roberts Studios, the client was able to illustrate the final design to potential purchasers and various stakeholders such as the local plannong autority and the contruction team. The scope of the work included numerous exterior shots and a number of computer generated images of the interior which included one of the hallway and a CGI of the designer kitchen.
As the project progressed the CGI’s were able to serve a double purpose. Not only were they useful in the marketing process they were also used as a tool to help the developer select materials and final finishes. This proved to be an economical solution to test designs prior to committing to building the real thing. A few tweaks by our team and at the touch of a button the oak floors change to tiles!