A luxury property brochure for Penbury Grove, a new country house and private estate proposed for a site in Penn, Buckinghamshire. The client is a well-known luxury house builder who needed a high quality marketing solution to assist in selling their project off plan.
The result was a 32 page case bound property brochure making use of the highest quality materials available. The cover features a silver blocked logo and the inside pages are made from thick paper to convey the luxurious nature of the project.
The brochure includes many computer generated images (CGI’s) of the proposed house and grounds. These were each painstaking in their detail, to show exactly how the finished house would appear when completed.
Charles Roberts Studios designed and produced the brochure in its entirety. This involved the initial meeting with the client, the on-site meetings and production of the numerous illustrations. A professional photographer was commissioned to take photographs of places of interest in the local area. Examples of this were the surrounding countryside, the village green and the duck pond.
To emphasize the special nature of the project it was also important to use crisp graphic design and a larger than normal size format for the property brochure.
In addition to the artists impressions of the actual house we also created floor plans and location maps. Our copy writing was crafted to be seductive and to create desire right from the start.
We were there at each stage of the design and printing process to ensure the client had the best possible property brochure available.