Property CGI and brochure for St. Ives development
A series of property CGIs (computer-generated images and a luxury property brochure designed and produced by Charles Roberts Studios.
The development is located in the picturesque fishing town of St Ives overlooking the beach and sea.
The town is a popular destination for holidaymakers, surfers and artists. When you see the areas golden crescents of sand, its piercing bright light and glittering bays it is not hard to see why.
The site comprised a hotel that had fallen into disrepair. Planning had been granted for the redevelopment and conversion of the existing building into residential units. In addition, planning was granted for a new block of townhouses and a single detached house in the grounds.
Working from architects drawings our studio created these CGIs of the proposed units. The images served two purposes, to assist in the planning process and to help potential purchasers visualise the completed project. The ultimate aim was to secure sales off-plan.
The sumptuous property brochure was designed to showcase the area and to illustrate the luxury of this striking new development.
We used a contemporary design to reference the architecture of the development. We then added a traditional twist with the fonts and layout to reflect the historic nature of the town.
Finally, rich photography, hand-drawn maps and floor-plans were added. The brochure was then printed using high-quality inks and paper to complete the package.
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