property marketing brochure
An example of a high-quality property marketing brochure commisioned to assist in the marketing of a unique and luxurious barn conversion under construction at Cliveden in Berkshire.
Property Marketing Brochure Design
Charles Roberts Studios designed and produced a beautiful case bound brochure for this spectacular new development in Berkshire. This high-end barn conversion is targeted at the ‘super-prime’ house market and needed a superior property marketing solution to reflect the quality of the development.
A casebound or book proved to be the perfect solution. It not only gives an immediate feeling of luxury and quality but also allowed enough space to showcase the property without compromise. To enhance the quality of the collateral, we commisioned photography from one of the best property photographers in the UK. The property marketing brochure was then printed using high-quality paper and inks, usually used in the production of art prints, to complete this high-quality project.
As the project was completely different to anything previously built, it was challenging to communicate the vision of the developer to a potential purchaser. Using a series of computer-generated images (CGIs), also created by Charles Roberts Studios, the client was able to illustrate the final design to prospective purchasers and various stakeholders such as the local planning authority and the construction team.
The scope of the work included numerous exterior shots and many interior CGIs including the hallway and a CGI of the designer kitchen.
As the project progressed, the CGIs were able to serve a double purpose. As well as the marketing process they were also used as a visual tool to help the developer select materials and final finishes. The CGIs proved to be a cost-effective solution to test high-value materials and design layouts before committing to building the real thing.
Contact us to see how we can help you with your property marketing today.